As our sources have confirmed for well over a year now NEVS will not be allowed to use the SAAB brand again, this is also confirmed in a Swedish Radio interview where Kai Johan Jiang for the first time confirms that NEVS is working on a new brand name for the cars. Our sources at SAAB AB have for a long time made it very clear to us that SAAB is a defense and technology brand, not a car brand.
For me personally, the end of the Saab era came with the completion of DJA880, the last “YS3″ Saab that was ever built which is kept nice and warm for us by our good friends at the SAAB Cars Museum.
That this sort of marks the end of any hopes that a new car with a SAAB logo will roll of the production line in Trollhättan again, it doesn’t mean that the spirit of Saab doesn’t live on in the work that the engineers and all other people are currently doing at NEVS. But in the end I too have to admit that it is the product that reflects the feeling of the brand, if NEVS can deliver that some time in the future remains to be seen. I wouldn’t mind driving a car that looks and feels like a Saab, even though the name doesn’t say Saab, as long as it delivers upon the fun to drive sensation and core values of the log lost brand.
What remains now is to take down the SAAB logos situated in three places on the factory in Trollhättan, for anyone who wants to take a few photos to remember the great history of SAAB should perhaps hurry up and do so.